Off the Storybook is an innovative and engaging Italo-Ukrainian brand with an ambitious goal: to breathe new life into traditional Ukrainian folktales, making them more relevant and meaningful to modern themes. The distinctive feature of this brand is its ability to transform a simple piece of clothing, like a t-shirt, into a powerful tool for expressing a sense of belonging and profound meaning for each character in the stories.
The proceeds from the sale of the shirts will be donated to the Ukrainian Association 24th February in order to realize projects dedicated to the well-being of children in Ukraine.
